A marketing system for your consultancy.

We help firms like yours build the capabilities they need to become visible, win better clients, and grow more consistently.

Frustrated by marketing that doesn’t “move the needle?”

You’re not alone.

Many firms have yet to find a way to make marketing work for them – even though it clearly is the most effective, most cost-efficient way to win new clients and business today.

The usual “marketing pains” of these firms include:

  1. They aren’t sure how to best define a differentiating marketing strategy and story for their firm.
  2. They struggle to execute their marketing plans with the consistency required for driving results.
  3. They can’t always bring the best practices to bear they’d need to win in a specific segment or channel.
  4. They don’t know how to measure which marketing efforts drive business results; programs feel like guesswork.
  5. They have a hard time with creating demand; there’s no predictable inflow of new opportunities.

If you’re experiencing similar issues – then we’re here to help!

Start creating and capturing demand through our system!

Strategy, structure, and consistency.

Consultancy marketing doesn’t have to be complicated – if it’s built from rules and routines, and designed to create demand, clients, and business through disciplined execution.

We guide our clients through all the necessary steps toward building such a system – in a series of short “sprints”, and with the help of proven best practices and plug-and-play templates.

Imagine you had routines to consistently deliver and improve:

✅ Visibility and relevance✅ Shorter sales cycles
✅ Client relevance✅ Lower cost of sales
✅ More opportunities✅ Higher win rates
✅ Higher pipeline throughput✅Increased firm value

We’re here to help you design and implement everything.

Here’s how we’ll help:

The client-friendly marketing process

We’ll help you, your marketing function, and your agency, by putting
4 building blocks in place:

1. Your strategy

Where we define growth objectives, ideal clients, and the firm’s point of view, positioning, and promise.

2. Your offer

Where we create and test a client journey, complete with service offers desgined for “digital service buying.”

3. Your story

Where we craft the firm’s strategic story and “pillar themes” (which will inform all marketing efforts).

4. Your system

Where we implement practical processes for marketing planning, content creation, and execution.

Why client friendly?

Because we’ve been in your industry for over 10 years, and bring all the business-savvy and marketing expertise you could ask for.

client friendly is a collective of growth-focused consultancy marketing and bizdev experts who’ve “done this before.” We’ve created marketing strategies, orgs and programs for some of the world’s biggest consulting brands, and helped deliver double-digit growth in competitive sectors.

In other words: We’ll save you time, effort and costly mistakes while you build your firm’s “marketing muscle.”

Our expertise

We’ve helped dozens of consulting practices build and strengthen their…
Marketing & business alignment
Client insights & strategy
Client journey & offering design
Messaging & thought leadership
Content strategy & systems
Marketing function excellence

Keen to learn more about working with us? Click here:

Are you ready to improve?

Whether it’s for a single pitch or content project, your next mid-year program, or an 12-month campaign – bringing us in is as easy as 1-2-3:

1. Browse plans

We’ve “productized” all our offerings. Why don’t you shop around and see which plan might work for you?

2. Schedule a free call

We’ll hear your objectives and challenges, share some feedback, and help you find an improvement plan.

3. Kick-off and begin!

Once you’ve booked your services, we’ll guide you through onboarding and prep, and into your project!

And, yes, sure: do bring your agency along for the ride!

Oh, hey...

… thanks for browsing, and: sorry! Client Friendly is not in business just yet (we’ll start in May ’21 though). Care to get our “launch alert” so you’ll be among the first to know when we’ll begin taking on clients?