Your partners in firm marketing improvement.

We’re a collective of growth-focused consultancy marketing experts, here to help you succeed.

Plus… we know how you feel.

Marketing a firm or practice sure can be an uphill battle:

Semi-clear objectives, conflicting business priorities, and a, uh, often not very favorable view of the marketing function can get in the way of driving effective campaigns even on the best of days day.

But… they don’t have to (trust us on this!).

We’ve spent over 10 years helping marketers in larger – and: very large – consultancies overcome these challenges, cut through the clutter, and drive faster growth through increased impact.

Now, we bring our business savvy, story skills, and industry experience to your next effort.


Where we focus:

Client Friendly works with marketers in mid-sized and large consultancies (think: ~60 plus professionals), and specializes in:

Marketing & business alignment
Client insights & strategy
Client journey & offering design
Messaging & thought leadership
Content strategy & systems
Marketing function excellence

What we’ve built:

To deliver the above, we’ve compiled all our expertise and experience into a four-step process full of best-practices, frameworks, and templates:

1. Your strategy

Where we define growth objectives, ideal clients, and the firm’s point of view, positioning, and promise.

2. Your offer

Where we create and test a client journey, complete with service offers desgined for “digital service buying.”

3. Your story

Where we craft the firm’s strategic story and “pillar themes” (which will inform all marketing efforts).

4. Your system

Where we implement practical processes for marketing planning, content creation, and execution.


Who we are:

Florian Heinrichs

Founder, CEO, senior strategy consultant

Florian spent a decade marketing professional services firms – both as an agency-side consultant as well as in-house. Now, he brings his strategy, messaging, and planning skills to our client projects.

Christian Amthor

Friend of the firm, lead designer

A seasoned CI, CD, and UI design expert, Christian brings more than 20 years’ worth of experience in designing brand identities, webs, apps, and print products for consulting, IT, and other businesses.