Win better work, more often – with our business development system for mid-sized, boutique firms.
If winning business feels like
a struggle…
… you’re not alone.
Most consulting firms spend much time and money on disconnected marketing efforts that don’t deliver. The result? Inconsistent inquiries, insufficient pipelines, and a lot of wasted effort.
Typical “boutique bizev pains” include:
- Struggling to present their value in concise, compelling ways
- Very inconsistent visibility with ideal clients, almost no “reach”
- Disconnected marketing and sales efforts which don’t compound
- Bizdev is primarily driven by referrals, RFPs, and “chasing clients”
- Every engagement is different, forcing firms to reinvent the wheel
If you’re experiencing similar issues – then we’re here to help!
Switch to a different kind of bizdev!
Strategy, structure, and consistency.
High-performing consultancies invest in systems designed to bring clients and work to them, so they don’t have to chase every opportunity and re-invent the wheel for every RFP and proposal.
We will help you do the same!
Build your business
development engine
We help you design and implement a strategic, scaleable system for continuous business growth—a system that doesn’t rely on wish list-like plans and random bursts of execution but compounds over time to drive authority, visibility, and trust.
Imagine you had routines to consistently deliver and improve:
| ✅ Visibility and relevance | ✅ Shorter sales cycles |
| ✅ Client relevance | ✅ Lower cost of sales |
| ✅ More opportunities | ✅ Higher win rates |
| ✅ Higher pipeline throughput | ✅Increased firm value |
Reads great? Well, we’ve built and delivered dozens of such routines – for firms just like yours. And we’ve created a comprehensive process for helping you design, validate, and implement everything:
Here’s how we’ll help:
The client-friendly marketing process
We’ll help you, your marketing function, and your agency, by putting
4 building blocks in place:
1. Your strategy
Where we define growth objectives, ideal clients, and the firm’s point of view, positioning, and promise.
2. Your offer
Where we create and test a client journey, complete with a “signature method” and service offerings.
3. Your story
Where we craft the firm’s strategic story and “pillar themes” (which will inform all marketing efforts).
4. Your engine
Where we implement custom,
AI-enabled* processes for bizdev planning, outreach, and publishing.
Why client friendly?
Because we’ve been in your industry for over 10 years, and bring all the business-savvy and marketing expertise you could ask for.
client friendly is a collective of growth-focused consultancy bizdev experts who’ve “done this before.” We’ve created business development strategies, orgs and programs for some of the world’s biggest consulting brands, and helped deliver double-digit growth in competitive sectors.
In other words: We’ll save you time, effort and costly mistakes while you build your firm’s “bizdev muscle.”
Our expertise
We’ve helped dozens of consulting practices build and strengthen their…
Marketing & business alignment
Client insights & strategy
Client journey & offering design
Messaging & thought leadership
Content strategy & systems
Marketing function excellence
Keen to learn more about working with us? Click here:
Are you ready to improve?
Whether it’s for a single pitch or content project, your next mid-year program, or an 12-month campaign – bringing us in is as easy as 1-2-3:
1. Browse plans
We’ve “productized” all our offerings. Why don’t you shop around and see which plan might work for you?
2. Schedule a free call
We’ll hear your objectives and challenges, share some feedback, and help you find an improvement plan.
3. Kick-off and begin!
Once you’ve booked your services, we’ll guide you through onboarding and prep, and into your project!
And, yes, sure: do bring your agency along for the ride!