So, are we a “fit”?

We help to improve the marketing of mid-sized consultancies and the practices of larger firms. If your shop fits this description: let’s chat!

You’ll find success with us if your firm or practice*:

✅ Serves a decent-size total addressable market
✅ Has a defined strategy and service-market fit
✅ Generates ~3,5 million EUR and more in revenue
✅ Has a marketing capability (agency or in-house)
✅ Seeks to improve pipeline and revenue growth, or
✅ Seeks to move “up market”/win bigger deals

*we’re not your best choice if you’re primarily serving huge corporations through multi-million-dollar projects – or if you’re a start-up or boutique firm with no full-time marketing resources.

Firm marketers hire us when they …

… struggle to win the business’ respect for, buy-in into, and strategic guidance for their marketing initiatives.

… have a hard time with building more awareness for their firm’s services among key decision makers at the “right” companies.

… can’t seem to consistently fill the practice leads’ (or: bizdev team’s) pipeline with meeting requests from sales-qualified contacts.

… struggle with shortening the buying cycle for the practice’s key offerings.

… feel like the effectiveness, efficiency and consistency of their functions’s efforts could be improved.

… aren’t clear about how to improve, and where to start

Here’s how we help them:

Our process is designed to give clients the building blocks they’ll need to build a high-impact, high-performance marketing capability.

We’ll take you through a thorough discovery , and then collaborate with you and your stakeholders to 1) write a “marketing playbook” for your firm, and 2) implement it with you for the first time.

All playbooks inlcude: a “job description” for your marketing capability, your firm’s new marketing strategy and positioning, its new story, and thought leadership themes, a description of all its internal marketing systems (incl. its new “funnel” and offer for bringing in clients), plus a full-fledged marketing plan.

Reads well? Let’s see if you’re a fit for our capabilities:

Oh, hey...

… thanks for browsing, and: sorry! Client Friendly is not in business just yet (we’ll start in May ’21 though). Care to get our “launch alert” so you’ll be among the first to know when we’ll begin taking on clients?